On the hunt for your new favorite lipstick? With so many different types of lipsticks, there are different formulas, textures, and finishes to consider when selecting lipstick. Below are four of the main formats to choose from:

Matte Lipstick: Highly pigmented and deliver a flat, shine-free finish to your lips for a full-coverage effect. Unlike glossy lipstick, matte lipsticks provide a more dramatic look that delivers more of a velvety shine-free appearance. They are popular for their long-lasting formula.

Sheer Lipstick: Provides more of a subtle color compared to typical opaque lipsticks. They are more for those who want a more natural look. Sheer lipsticks tend to have a translucent texture that allows your natural lip to show through, giving a sheer, slightly tinted effect. They are formulated with moisturizing ingredients to help keep your lips hydrated.

Satin Lipstick: Known for its smooth application and creamy finish. It is a good mix between a matte and cream finish. Satin lipsticks typically have hydrating ingredients to keep your lips moisturized while also delivering a pop of color. They often have long-lasting wear while offering medium to full coverage.

Follow the steps below for flawless lipstick application:

1.  Prepare your lips first by moisturizing them with a lip balm or primer.
2.  Next, use a lip liner to outline your lips, matching the color of the liner to that of the lipstick or going slightly darker if preferred.
3.  Apply lipstick to your lips, either straight from the tube or with a lip brush for greater precision.
4.  Remove excess product by blotting your lips lightly with a tissue.

Pro-Tips: For a longer-lasting effect, apply a light dusting of translucent powder over the lipstick. Don't be afraid to experiment with different lipstick shades to find the perfect match for your skin tone.

1.  Prep Your Lips: Exfoliate your lips gently with a moisturizing lip exfoliator or scrub so you are starting with a smooth canvas Apply a light lip balm to moisturize and create a smooth base.
2.  Use a Lip Primer: Apply a thin layer of lip primer to your lips to create a barrier between your lips and the lipstick, helping your lip makeup adhere better and last longer.
3.  Apply Lip Liner: Use a lip liner that matches your lipstick or is slightly darker. Outline your lips and fill them in with the liner. This acts as a base for your lipstick helping to prevent it from feathering and staying in place.
4.  Choose Long-Lasting Formulas: A long-lasting lipstick formula tends to stay on your lips longer compared to creamy ones. Liquid lipsticks and lip stains are great for long-lasting wear.
5.  Apply Lipstick in Layers: Apply your lipstick in thin layers rather than one heavy coat. This not only helps with even coverage but also enhances its staying power.
6.  Blot and Set: After applying your first coat of lipstick, gently blot your lips with a tissue to remove any excess lipstick. Then, lightly dust your lips with translucent powder. This helps set the lipstick and reduces transfer.

PRO TIP: Avoid touching your lips

When finding the perfect lipstick shade that is best for you depends on your personal style, skin tone, hair color, and even the occasion. If you have a warm undertone, shades like red, coral, or peach can complement your complexion. For cooler undertones, try a lip color in pink, mauve, or berry shades. Nude or natural shades are great for neutral undertones and for everyday wear. For a bold and daring lip look, experiment with deep burgundy, plum, or even a vibrant red. You should try out different shades and see what the best lipstick color is right for you.swipe. The pigment is more than a lip balm, but less bold than a lipstick, giving you lips that look and feel fresh.

When all else fails, try a virtual try makeup try on tool to sample the different shades to see what looks best on you.

One of the most popular questions we get asked is "how long does lipstick last?". The answer is lipstick does expire. Just like other makeup, lipstick does have a shelf life and can go bad over time, but it can vary. It is typically around one to two years. After this time, the lipstick may start to smell differently, change in texture, or become less effective. It is important to pay attention to the expiration date on the lipstick packaging and to replace it if it is expired.

On the hunt for your new favorite lipstick? With so many different types of lipsticks, there are different formulas, textures, and finishes to consider when selecting lipstick. Below are four of the main formats to choose from:

Matte Lipstick: Highly pigmented and deliver a flat, shine-free finish to your lips for a full-coverage effect. Unlike glossy lipstick, matte lipsticks provide a more dramatic look that delivers more of a velvety shine-free appearance. They are popular for their long-lasting formula.

Sheer Lipstick: Provides more of a subtle color compared to typical opaque lipsticks. They are more for those who want a more natural look. Sheer lipsticks tend to have a translucent texture that allows your natural lip to show through, giving a sheer, slightly tinted effect. They are formulated with moisturizing ingredients to help keep your lips hydrated.

Satin Lipstick: Known for its smooth application and creamy finish. It is a good mix between a matte and cream finish. Satin lipsticks typically have hydrating ingredients to keep your lips moisturized while also delivering a pop of color. They often have long-lasting wear while offering medium to full coverage.

Follow the steps below for flawless lipstick application:

1.  Prepare your lips first by moisturizing them with a lip balm or primer.
2.  Next, use a lip liner to outline your lips, matching the color of the liner to that of the lipstick or going slightly darker if preferred.
3.  Apply lipstick to your lips, either straight from the tube or with a lip brush for greater precision.
4.  Remove excess product by blotting your lips lightly with a tissue.

Pro-Tips: For a longer-lasting effect, apply a light dusting of translucent powder over the lipstick. Don't be afraid to experiment with different lipstick shades to find the perfect match for your skin tone.

1.  Prep Your Lips: Exfoliate your lips gently with a moisturizing lip exfoliator or scrub so you are starting with a smooth canvas Apply a light lip balm to moisturize and create a smooth base.
2.  Use a Lip Primer: Apply a thin layer of lip primer to your lips to create a barrier between your lips and the lipstick, helping your lip makeup adhere better and last longer.
3.  Apply Lip Liner: Use a lip liner that matches your lipstick or is slightly darker. Outline your lips and fill them in with the liner. This acts as a base for your lipstick helping to prevent it from feathering and staying in place.
4.  Choose Long-Lasting Formulas: A long-lasting lipstick formula tends to stay on your lips longer compared to creamy ones. Liquid lipsticks and lip stains are great for long-lasting wear.
5.  Apply Lipstick in Layers: Apply your lipstick in thin layers rather than one heavy coat. This not only helps with even coverage but also enhances its staying power.
6.  Blot and Set: After applying your first coat of lipstick, gently blot your lips with a tissue to remove any excess lipstick. Then, lightly dust your lips with translucent powder. This helps set the lipstick and reduces transfer.

PRO TIP: Avoid touching your lips

When finding the perfect lipstick shade that is best for you depends on your personal style, skin tone, hair color, and even the occasion. If you have a warm undertone, shades like red, coral, or peach can complement your complexion. For cooler undertones, try a lip color in pink, mauve, or berry shades. Nude or natural shades are great for neutral undertones and for everyday wear. For a bold and daring lip look, experiment with deep burgundy, plum, or even a vibrant red. You should try out different shades and see what the best lipstick color is right for you.swipe. The pigment is more than a lip balm, but less bold than a lipstick, giving you lips that look and feel fresh.

When all else fails, try a virtual try makeup try on tool to sample the different shades to see what looks best on you.

One of the most popular questions we get asked is "how long does lipstick last?". The answer is lipstick does expire. Just like other makeup, lipstick does have a shelf life and can go bad over time, but it can vary. It is typically around one to two years. After this time, the lipstick may start to smell differently, change in texture, or become less effective. It is important to pay attention to the expiration date on the lipstick packaging and to replace it if it is expired.