How to Get TikTok’s Clean Girl Makeup Look

5 Shades of Camo Color Corrector Along with Its Targeted Areas

By Brooke Sager

If scrolling through #BeautyTok is one of your favorite pastimes, then you’re probably already well-acquainted with the viral β€œclean girl” makeup look.


This effortless makeup look approaches things with a minimalist attitude, but still has the end goal of achieving a healthy-looking, glowing complexion and an overall finish that looks put together. Think: taking things one step further than the no makeup-makeup look.


If you’re looking to master this less-is-more makeup look that’s all over your TikTok FYP, then look no further: your clean girl makeup tutorial is here, complete with a step-by-step guide and a lineup of must-have products to help you get fresh-faced and glowing.

Step One: Dewy Skin

Wondering how to get the clean girl makeup look? Nailing this aesthetic all starts with clean, hydrated, and dewy skin.


Kick off your skincare routine by washing your face with a hydrating cleanser to help wash away impurities for a clean base. Follow up with a moisturizing face cream that also delivers your SPF all-in-one, like our Holy Hydration! Face Cream - SPF 30.


Next, achieve that dewy and radiant look with one kit: The Hottest Drops Duo! What’s inside? Our Holy Hydration! Thirst Burst Drops, which hydrate and visibly brighten skin to leave a dewy, glowy finish, matched with our Bronzing Drops, which nourish, hydrate, and impart skin with a sun-kissed tint. When used together (just shake both bottles before use and mix 1- 3 drops of each serum together), this pair will give your skin a juicy, naturally glowing finish.

Step Two: Flawless Base

For the clean girl makeup look, you can put your full-coverage foundation away for the day; instead, reach for a lightweight complexion booster that lets you build your desired coverage while leaving you with a dewy, natural sheen.

Try Halo Glow Liquid Filter: it’s a multi-purpose, liquid glow booster that can be worn on its own for a sheer-coverage finish, that imparts a soft, lit-from-within glow.

To complete your flawless base, conceal any imperfections or dark under eye circles with your perfect shade of Hydrating Camo Concealer, a full-coverage liquid concealer that delivers a long-lasting satin finish with a boost of hydration to skin.

Step Three: Add Blush and Bronzer

A sun-kissed look with subtly flushed cheeks is the key to the clean girl makeup look.


To get glowing, use clean fingers or the Putty Bronzer Brush to apply and blend out a touch of Luminous Putty Bronzer to your cheeks, forehead and anywhere else you want to add that healthy summer glow with a touch of radiance.


Next, grab your Liquid Blush Brush, and gently blend the Camo Liquid Blush over the apples of your cheeks for a healthy flush and a hint of shimmer. Opt for neutral or lighter tones, like Peach Perfect or Dusty Rose, for a more natural look.


Want to take your glow to the next level? Use the cushion-tip applicator of our Halo Glow Highlight Beauty Wand to add instant illumination to the high points of your face (e.g., cheekbones, cupid’s bow, brow bone and bridge of your nose).

Step Four: Feathered Eyebrows & Lashes

When it comes to your brows for clean girl makeup, aim for a well-groomed look without the tint to keep things more natural. Our Brow Laminating Gel dries clear and delivers our strongest hold yet so you can sculpt, shape and get your brow look on lock without unwanted stiffness.


And don’t forget about your lashes! The goal here is to add natural-looking volume and length to create a bright, wide-eyed look. To make your lashes appear more lifted, start by curling your lashes with our Pro Eyelash Curler (just center your lashes between the top and bottom of the eyelash curler, and slowly squeeze the handles together; hold for 5-10 seconds, then release).


Next, swipe your lashes with a lengthening mascara like our Lash XTNDR Tubing Mascara, which utilizes lightweight tubing technology to wrap each eyelash and visibly extend the look of your lashes (it’s basically lash extensions in a bottle).

Step Five: Hydrate & Gloss your Lips

To put the finishing touch on your fresh-faced makeup look, reach for a sheer tinted lip balm that also provides moisturizing benefits. The aim: subtly enhance the look of your natural lips while keeping them hydrated so they look and feel healthier.


Want to add just a touch of color while hydrating your lips? Our Hydrating Core Lip Shine comes in a range of neutral shades like Joyful (Pink Rose), Happy (Dusty Rose), and Delightful (Mauve) that add the perfect kiss of color to your pout.


If you want something more buildable pigment, our Glow Reviver Slipstick is an essential. Available in 10 shades, it has an ultra-smooth, slip-on formula, buildable pigment, and a natural shine finishー making it the perfect product to top off your clean girl makeup look.

Frequently Asked Questions About Clean Girl Makeup

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